Familystophere.com - Accommodation & Travel information for families with children on holiday in New Zealand.

Familystophere.com offers a unique opportunity for subscribers...

Familystophere.com targets the family travel market with useful and usually inaccessible information. There is no similar product that offers this sort of information for families travelling with kids. The website has been cleverly designed with the home computer in mind, so it downloads quickly, whilst still offering a sense of fun for families that visit the site.

Joining familystophere will increase members' exposure to the family travel market and an increase in customers from this market can be expected. Familystophere offers members targeted marketing opportunities, family market analysis and information and customer feedback.

[a] Direct access to the family travel market

Familystophere.com is actively marketed to families. Marketing activities include trade shows, publishing articles and information to relevant media and internet based activities. This product is the only one in New Zealand and the global market to offer comprehensive information on family friendly places. Latest statistics from the 1999 Domestic Tourism Survey estimates that the direct economic impact of domestic travel is $6.9 billion per year, which exceeds that from international spending. This research shows that families are the largest group in the domestic travel market, making up 33% of the total market. The family will be well positioned to provide timely information to this market. Statistics NZ publish data collected from international visitor arrival cards, which includes an age category for under 15's shows that in the year ended April 2000 there were 129,708 visitors who were under 15 years of age. It is estimated that approximately 260,000 visitors to New Zealand per annum are families travelling with kids. That is about 15% of the total number of international visitors to New Zealand.

[b] Market analysis and information

Understanding what the consumer wants is vital to ensuring success in business. It can be notoriously difficult, however, to get customer feedback to guide further development of services. Familystophere.com offers members access to valuable market information. Members of familystophere will receive copies of any feedback received about their services so that they can remain customer responsive, and more generic consumer information will be made available to subscribers.

[c] Feedback from customers

Members of familystophere will receive copies of any feedback received about their services so that they can remain customer responsive.

Level 1:

Introductory Listing

This is your oppportunity to introduce your business to our family network. Information about you and what you offer to families is detailed on the index page and can be enhanced by photos or your logo if you wish. This listing will be valid for at least 12 months but may be reviewed after this time, depending on the number of other such listings in the same location. The Introductory Listing provides a cost effective entry to our international market for only $150+GST per listing.

Level 2:

Membership Listing

Once reviewed by familystophere, you are able to use our logo and will qualify for the opportunity to be included in special familystophere promotions including travel itineraries and print media. Good for businesses who want to actively promote to families and build their reputation as a first choice provider for travelling families.Priority listing on the index page. Displays both your photo and logo, plus a click through link to your website and 50 word headline.

Familystophere.com is benefiting a wide range of members from small businesses through to large corporates and franchises, profit and not for profit organisations.

You will find that our membership price of $350.00 +GST per annum compares favourably with other marketing and advertising media, market analysis and information activities, both electronic and paper based. Members are not invoiced for payment until their completed template appears on familystophere.com. Prompt payment will then be expected.

Please contact us if you want to know more about what we can offer you. You can view our membership forms to see the sort of information we collect for listing on familystophere.com.

You can join on-line or download a PDF which can be faxed or mailed to Familystophere.com. Please note that to view and print PDF's requires Adobe Acrobat Reader...

Click on the type of listing you wish to subscribe to...